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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Influence of the Country of Origin on Consumer Perceptions of the Food Quality: Focus on the Czech-Polish Relations
 Brabcová, Eva ; Olšanová, Květa (advisor) ; Hinčica, Vít (referee)
The main issue of this bachelor thesis focuses on the impact of the country of origin on the consumers' perception of food quality. The aim of the thesis is to explain this phenomenon and determine whether the young consumers are affected by the poor quality food imported from Poland. The first part summarizes theoretical background of the importance of brand on consumers' purchase decision making and so called Country of origin effect. The importance of the perception of the image of a given country is explained by the Anholt's matrix. The practical part of the thesis focuses on the Czech - Polish relations. The questionnaire survey led to the clarification of the assumption that the pre-selected target group is influenced by the country of origin.
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